Tuesday, 14 April 2015

Evaluation Question 3

How did you respond to the original brief with the audience in mind?
Our brief was to create a short 5 minute film of whatever genre we decided as a group. We chose to do a horror/psychological horror. I liked this idea because it was different from the film I produced last year. Because of this I knew that my target audience would be also be different from last year. Once we had created a storyline for the film we had decided, we then created an audience questionnaire in order for us to gather some feedback to help with the development of our film. 

Our storyline 
The film begins show the protagonist (Agnes) being killed, although this is shown as a nightmare when Agnes wakes up in a panic. Throughout the film the people living in the house begin to believe the house is haunted as they keep seeing ghostly figures and find that things were going missing or moving places. Agnes also experiences flashbacks of memories where her parents were abusing her but can't remember why... As the film progresses, it is reviled that Agnes' parents killed her which makes sense later on when you see previous times where Agnes has found her parent taking drugs. Finally we showed the new family moving the last few boxes into the house and them finding a ghostly figure in the window and on the stairs etc. Agnes sees them and tries to speak to them but when they don't respond and continue talking to each other, she then realises that her parents killed her and she was in fact a ghost herself. 

Audience research
We created a treatment on blogger which we developed as a group which is where we identified our target audience. Our certificate was raised to at least 15 because of the drug abuse and violence throughout the film. So that we were clear about the rating of our film we did some research on the BBFC website to look at regulations. We discovered that a 12 rating would allow mild use of swearing, drug usage and sexual references; although a 15 certificate allows heavy use of drugs and violence, strong language and sexual activity throughout the film. Therefore we decided to make our film a 15 certificate because although we haven't got use of strong language, we thought the amount of violence and drug abuse in the film would push it up to an age rating 15. As a group we decided that by doing this we could portray the message we wanted to without having to worry about the serious issues we encounter throughout. 

The research into our audience was important because we needed to make the film appropriate to our target audience and their responses to our film idea were a great impact on the production of our film. After doing the research we were then able to change parts of the film which they either didn't quite understand or found it hard to follow so we changed these bits to what they had said and then created another questionnaire for online in order to make us completely satisfied that our film would be successful. 

Music:
Choosing the music for our film was important to us because we wanted to find the best music and sounds to create suspense on the audience. The sounds in our film help to build up the story and the events which happen throughout the film. The sound effect we used when our protagonist 'Agnes' is hung and dropped was put in to make a gasp from the audience, as it sounds as though her neck has broken. All the sounds and music in our film create an effect on the audience which intensifies the suspense and tension in the storyline. 

What we wanted the audience to take away from our film/what they could take away from the finished film:
As the genre of our film is horror we wanted to scare the audience and make them feel uncomfortable. However, the serious issues included in our film such as drug and child abuse create a horrific and shocking effect so we wanted our audience to go away from our film thinking about it.

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