Using the software Photoshop, we will design a poster to promote our film. This particular one from the horror film 'Sinister' shares the same genre as our film, as well as a similar storyline, therefore we will take inspiration from this poster when designing our own.
The text at the top of the image reading "from the producers of paranormal activity and insidious" entice the audience who have watched and enjoyed the said films into watching 'Sinister' due to the fact that it suggests that they will equally enjoy watching this film also.
The fact that the font and sizing of the title of the film "Sinister" stands out from the rest of the text on the page; also the fact that is placed directly in the centre means that the audience's eyes will immediately be drawn to the title before anything else that they see on the page. This makes the title of the film memorable.
Due to the overall colour scheme being made up of grey and black colours, (which mirror the overall 'horror' theme of the film) the main focus is the redness of the blood on the wall which is particularly striking. As well as the colour red signifying danger which mirrors the storyline of the film itself, the evil face intertwined in the blood connotes death and haunting which is also a theme running throughout the film.
Furthermore, the mise-en-scene of the young girl dressed in the white pyjamas presents her as a vulnerable character as white is a colour which suggests innocence and purity: however, juxtaposing from this, the white could also be used to represent death as it is also a colour associated with angels and heaven, possibly foreshadowing a murder that could happen to her character.
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