Radio Trailer Research

The codes and conventions of radio trailers:

• It will need to contain facts and statistics about the film to be informative, and they should make the listener want to watch it.
• Also a voice over will be important as it can explain to the listener what the narrative will be about, and sets the mood of the product.
• The music will firstly help the listener determine the genre of the product, and will create a mood and feel to the film. Using sounds/music that will be used in the actual film are always a good option.
• The length of a radio trailer is usually around 30-40 seconds long, as it will be enough time to give away all the information needed without boring the audience.
• The aim of the trailer is to draw the audience in by giving them a feel for the film and also by giving them some background information to what it will contain.
• Sound effects are also important as they give the listener a feel for the film, and create an atmosphere.
• There can sometimes be people's opinions of the film such as the general public as well as the makers/cast of the film.
• Audio taken from the actual piece can be included as it will help create the mood.

Radio trailers are important when advertising a film. Depending on the genre and target audience they will be played at different times on different stations. For example, a Disney radio trailer will be played through a station that a lot of children will listen to and will be played during the daytime. This is a contrast to a horror film produced by twisted pictures, as it will be used on a channel with older viewers, and later in the day.

The Woman in Black Radio Trailer - This the radio trailer that I have researched. The woman in black is similar to the film we are making, so I thought I would research into a radio trailer that we can incorporate ideas from. The mood of this particular trailer is scary and is full of tension which represents what the film will be like.

What this radio trailer includes:

• Sound effects - These are used to make the listener jump and also represents that the film will be a horror full of jump scares. The sound effects that are used are loud noises that sound scary, this also creates an appropriate mood and atmosphere.
• A voice over - The voice over is essential in a radio trailer as it tells the audience the name of the film and gives a bit of insight into the narrative.
• Music - The music used in this trailer is scary and is used to draw the audience in by expressing the genre.
• Dialogue from the film - This is used to give a little bit of information to the story line, and also creates a feeling for the film.
• The public's opinions - The use of the public's opinions and experiences are used to persuade the listener to go. By hearing other people's opinions they will have an idea if they would want to spend money to see this particular film.

What our radio trailer will include:
We will incorporate ideas from the radio trailers we research so that the audience will be able to identify similarities in the films and our film may appeal to our target audience. We will definitely use music and sound effects in our trailer, that have been taken from our film to define the genre and mood. We will also use audio from our film, giving an introduction to what our film's story line will be; this will help the audience decide if they want to watch our product or not, and if it will entertain them. We will probably not be able to include the audience's opinions as our film is only an independent production and will not be broadcast in cinema's for a wide audience to see. However, to compensate for this, we could include some facts and statistics in our trailer to pull to audience in.