Film Poster research

The film poster for a film is what draws the audience in. I understand that because our genre is horror we will use symbolic colours that are also used in our film such as red and black. We will also need to say what the film will be about without giving away too many spoilers.

I did researched into two mainstream and independent horror film posters that we can incorporate ideas from in ours.

The conjuring:

From this poster, the audience can identify that the genre will be a horror due to the iconography of the noose and the shadow of the person on the floor being hung. The colours used in the poster are dark and give the impression that the film will be scary and dark. Overall, this film looks creepy because of the house, the fog, the tree and the fact the mise-en scene looks uncared for. This is similar to our film as it includes a hanging at the beginning and the house is quite creepy and uncared for. Wr could use similar ideas in our film poster by using some of the iconography used in our film on the poster to represent the genre and give a bit of insight into what the film will be about. We could also use dark colours so that it will look like a horror and appear grim. The title is bold and stands out. It also represents that it is a horror as it doesn't sound pleasant. The difference between this and our film is that this is a mainstream production, and ours will be an independent. At the top of this poster, it says the director who has directed other horror films, which will help to target a specific audience. We could still incorporate ideas from this poster in our film, but as it is only an independent product, it will not include certain aspects of this poster.

Exhibit A:

This is a different film to 'The conjuring,' mainly because it is an independent film. Warp Films produced this horror, which is clear from the poster as there are no names on of famous directors or producers etc. The image on the poster shows a bloody camera in a police evidence bag. This demonstrates to the audience the genre of the film and will give a bit of insight into what it will most likely contain. From this poster, the audience can guess that it will be a horror because of the iconography of the blood, and that it might be filmed in a similar way to 'The blair witch project.' There are no celebrity names on the film poster suggesting that it will be an independent film as it is cheaper for them to hire a cast that are less known. The line, "the camera never lies..." is used to interest the audience and make them wonder what the film will contain. The colours used are different to the ones used in the first poster. The main colours used are white and red. The red is associated with many horror/slasher films, and I believe that the white is used to make the red stand out. The title is in block capitols and is very large on the cover. Because Warp Films are an independent company, the image on the poster and the title must stand out and appear interesting enough to attract their target audience in. We could use ideas in our film with having the title large to draw in the audience and maybe also using two contrasting colours, to make one of them stand out more. To add to this, we could use a phrase on it to give some information away but to leave the audience wondering what will happen.