Focusing on the audience for our film was a very important aspect of our project and determined what decisions we made creatively. To start we decided to look into possible target audiences we did this
by looking at a range of things including age and gender as they were the key things that allowed us to pick our target audience. Personally i found it easier to look at the bbfc website to see what was needed to be included to make it age appropriate for our audience. For our brief we were asked to make a 5 minute long film for our advanced portfolio, compared to last year we knew this would be a hard task but was possible with the right planning and team effort. Last year for our foundation portfolio we made a psychological crime thriller so this year we decided to do a ghost horror based film instead to challenge our selves. We had a idea of what our target audience would be because of last years work. What we did for our audience research?
For our audience research we thought it would be good to look at gender and age because they were the two main factors, so we all did a post on that to get our understanding on the basics of an audience. Another thing we did was look at ages as an age rating is required on every film shown to indicate if it would be appropriate for a certain audience. The website we used for this was the BBFC (The British Board of Film Classification) which decides what age is right for each film in the UK. To make our research more thorough we also looked into films that exist already and see what they included. We looked at this and all the descriptions of each age because our film included drug abuse and violent scenes so we had to be extra careful when choosing an age in the end we thought that the most appropriate age rating for The Intruders would be a 15. To add to this we also did some video questionnaires from random people we asked in college what we did was read them the storyline and ask who they thought the film would appeal to we also asked them if they thought any improvements in our story line were needed. I think this was a good way to get audience feedback because it wasn't planned or from our friends so we managed to get honest answers from the people we asked. To make sure our storyline would appeal to our audience we made a questionnaire on google and sent it to our friends on face book to let them answer it. I think this was a good idea because it gave us more research to extend our ideas on and change anything that needed to be. The questionnaire we made included questions such as 'what genre do you think this film is?' and 'what age do you think this film would appeal to?'. We also asked them how old they were and what gender they were to get an initial feeling of what answers to expect from them.
Why identifying our audience was important?
Identifying our audience was very important because it determined what we decisions we made. Its the first thing we did because we knew that the audience was what we wanted to appeal to and why we were making this film in the first place. I think that the audience also made us decide which story line to go with and if we needed to make any changes before we started filming and organising it. We decided in the end we were aiming our film towards a teenage audience between the ages of 15-25 and gave our film a 15 age rating in the end.
Identifying our audience was very important because it determined what we decisions we made. Its the first thing we did because we knew that the audience was what we wanted to appeal to and why we were making this film in the first place. I think that the audience also made us decide which story line to go with and if we needed to make any changes before we started filming and organising it. We decided in the end we were aiming our film towards a teenage audience between the ages of 15-25 and gave our film a 15 age rating in the end.
Video Questionnaire?
As i've said previously in this evaluation i think that the video questionnaire was a really good idea because it gave us honest answers. Additionally it added to our camera handling skills and helped us use the new camera we had been given to film with in our A2 project. I liked doing this task because we had to socialise with our audience and it opened our eyes to what they wanted to see. It also helped us clear up the issue of our story line and thinking it was confusing.
As i've said previously in this evaluation i think that the video questionnaire was a really good idea because it gave us honest answers. Additionally it added to our camera handling skills and helped us use the new camera we had been given to film with in our A2 project. I liked doing this task because we had to socialise with our audience and it opened our eyes to what they wanted to see. It also helped us clear up the issue of our story line and thinking it was confusing.
Rough Cut?
The rough cut of our film that we posted on youtube was the last thing we did to get audience feedback, i think this was a really good idea because it showed us a list of things of what we had to do. By watching the film put together for the first time i think it helped us decide what music to chose and which sound effects would go where. The rough cut let us know what the audience liked and what needed improving. During the rough cut the main aim was just to see if people liked the film so far and what we were trying to portray. However we still had more scenes to film at this point and music to add.
The rough cut of our film that we posted on youtube was the last thing we did to get audience feedback, i think this was a really good idea because it showed us a list of things of what we had to do. By watching the film put together for the first time i think it helped us decide what music to chose and which sound effects would go where. The rough cut let us know what the audience liked and what needed improving. During the rough cut the main aim was just to see if people liked the film so far and what we were trying to portray. However we still had more scenes to film at this point and music to add.
How our music was important in our film?
Conclusion
I think altogether our audience feed back helped us make the vital decisions we needed to in order to make our final film. To add to this i think the different ways in which we got our audience to feed back such as the online and video questionnaire was really useful and helped us get a bigger range of feedback from our potential audience.
Choosing the music in our film was a very important task and we wanted the music to creatively match the genre. We used music that intensified the mood, this consisted of music made by an orchestra.When Agnes has been hanged and the film unravels itself the ending title sequence has music on it and it changes the mood and makes the audience feel uncomfortable.The music is sinister and is just a piano playing a tune we decided to chose this because it reminded us of the Exorcist music to some extent. This matched our film perfectly because it makes the audience wonder what happens next and leaves them on a cliff hanger and this is what we wanted to create. We used freesound.org to gather our music, which was really beneficial in the overall result of our film. Special attention was put on the forest scene were Agnes gets hanged, we had to use the right sound effects after we found them and uploaded them onto our film it really added extra creepiness to our film.
Conclusion
I think altogether our audience feed back helped us make the vital decisions we needed to in order to make our final film. To add to this i think the different ways in which we got our audience to feed back such as the online and video questionnaire was really useful and helped us get a bigger range of feedback from our potential audience.
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