Section A of exam

Theoretical Evaluation of Production


1 (a) “Digital technology turns media consumers into media producers”. In your own experience, how has your creativity developed through using digital technology to complete your coursework productions?

• describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio
• adapt this to one or two specific production practices
• Digital Technology
  
  
  Creativity
  
  
  Research and planning
  
  
  Post-production
  
  
  Using conventions from real media texts

(b) “Media texts rely on cultural experiences in order for audiences to easily make sense of narratives”. Explain how you used conventional and / or experimental narrative approaches in one of your production pieces.

• select one production and evaluate it in relation to a media concept.
•  Genre
  
  
  Narrative
  
  
  Representation
  
  
  Audience
  
  
  Media language 
• expected to select the production that appears to relate most effectively to the specific concept
• describing their productions in terms of them not relating straightforwardly to the concept
• describe ways in which websites cannot be understood easily through applying conventional narrative theory
• sufficiently knowledgeable about the concept for either approach
• choose to write about work undertaken at AS or A2, main task or preliminary/ancillary.