Production Company Logos Research

A production logo is what helps the company become recognised. They are used before (and sometimes after) the film to show who produced it. We are making a horror film so looked at production companies, who have made similar films to the one we are wanting to create. The films that are similar to the one we are creating are, 'The others' and 'The woman in black.'

The others:
This was produced by Studio Canal. 

The production logo for this company is very straightforward. The only use of colour, are the shades black and white. This makes the production company appear to be mature and well-organised. For a horror film also, it could foreshadow that bad things will happen by the use of the dark shading. We could incorporate ideas for our production logo by using monotonous colours, and making it appear as if we are a sophisticated production company.

The woman in black:

This was produced by Cross Creek Pictures.

This logo is very similar to the previous. Again, the shading/colours are very monotonous and are mainly black, grey and white. It too appears to be a sophisticated company. We again could incorporate ideas by using dark colours to create the tone of the film, and use easy to understand fonts and styles.

Some more production companies that have produced horror films have taken a different approach to how they will represent their companies.

Companies such as Film 4 and Dark Castle use red colours in their logos. I believe these give the films a sinister tone, before the film has started. Twisted Pictures includes a steak and thorns for its logo which suggests that there will be violence in the film and that it will be disturbing; this has been proven by films such as 'Saw' which it has produced. Companies such as, 20th Centure Fox, Warner Bros, Columbia and Paramount are conglomerate companies. Their logos involve a lot of colour which can make the film appeal to the audience, and because of what the logo consists of e.g. a mountain, a symbol of liberty, a medal like symbol, and a stadium, it represents that the company is successful and making good films. The other companies in the collage above include dark colours such as blacks and blues which help create the appropriate atmosphere for a horror film. We can adapt ideas from these logos, that we could use for our own production logo.