Potential Audience for our film

Because our film is very similar to the films, 'The others,' and ' The woman in black.' Our aim is to make our film appeal to those similar audiences. We will use similar cinematography and editing techniques to create similar atmospheres and to prove the genre of our film to the audience.

Certificate:
We suspect the certificate for our film will be a 15. We would like to build the tension to make this film appear more scarier. We will use very minimal profanities, if any at all, and the only gore we will feature is the hanging scene at the beginning of our film. Because we are looking for a specific audience, and the content in our film is for the mature e.g. the child abuse and hanging, we believe that it will have to be a 15 certificate. We would like our film to be this particular certificate, as it would open up a broader range of people compared to if it was rated an 18, as not many people would watch it. However, the issue os very serious so a 12 would be too young. It would increase the potential of people who could watch our film, which would be very beneficial to us and any distributor's. We will not use profanities or much gore so that it will not be an 18. The plot for our film would be too complicated and inappropriate for any audiences younger than 15, therefore we believe our certificate should be a 15. Although our film would be labelled that specific age rating, we think that it would appeal to people aged 15-25, due to the fact that our film could possibly be too complicated for younger viewers.

Interests:

We want to aim our film at various audiences so that we can allow various types of people to watch it. We believe that the majority of the people who would watch our film would be interested in similar horror movies such as, 'The others,' and 'The woman in black' for example. If we use the same distributor's then it may appeal to these similar audiences. Our film will be a horror or a thriller in the eyes of the audience so we will feature aspects in our film such as tension, shadows, scary music, blood etc. This would allow the audience the identify what genre the film would be from a trailer or a movie poster. We would like the title of our film to be similar to the title to the game, 'Outlast.' This game is about a mental institute but it is the same genre as our film. If we use a similar font to that of a well known/successful horror game then the audience will identify our movie as a good horror film and may become interested to watch our product.


Gender:
We would like to aim our film at both male and female audiences, so we will include aspects that would appeal to both genders.
I believe that everyone will be interested in our media text, as there are no gender specific themes that will favour a particular gender over the other. Our protagonist is female, but I think that this will appeal to both males and females, as it supports the stereotypes of horror films, and will make our film similar to, 'The others.'

Nationality:
I think that the majority of the people who will be interested in our film will be from the UK. This is because it will have been shot in the UK, the characters will have British accents and it will most likely have been distributed by a British company.