Target Audiences

Target audiences for a horror film

Age 
The typical age for someone wanting to watch a horror film is 15-25. During this age most people are finding out who they are and haven't seen much of the world yet this shows curiosity. This therefore implies the need for a thrill and the need for excitement to show them something different. Horror movies can provide this thrill easier for young audiences rather than older ones. Younger audiences seem more susceptible to un natural images and violence rather than older audiences that may find them unsuitable and make them feel negative towards the film.

Gender 
Males are found to be more of a fan of horror films rather than females. This is usually because boys develop later than girls and will be more excited by the blood and gore used as its not what you usually see, adding to the maturity level of it. It has also been proven that females would rather go see a comedy or romantic film not a blood and gore type one.

Class
The class of people is a thing that we need to take into consideration. I think that the class would be just working class people who go to the cinema for fun and for recreational purposes. Mainly people who seek thrill through film and want to escape from everyday life.

Group audiences
I think group audiences would be people such as couples who want to go on a date night and just group of friends that want to see something fun and exciting.

Regional identity
This would be a big factor to our short film. I think our film will only be shown in the UK which means our audience would be british and will probably be independent.

Conclusion of who were aiming our film at
We are aiming our film at teenagers mainly from middle class families who seek thrill and like scary films in general. Mainly aiming to appeal to a young audiences. These would be the two main factors we would take into consideration when looking at our target audience.